Why we need an Employee Opinion Survey?

Often an essential component of organizational training and development, Employee Opinion surveys provide a picture of your organization's needs. These surveys can be used to solicit employee opinions on a variety of issues such as the company's success in communicating its mission to employees, or local issues such as quality of the working environment.

The results of this type of feedback process provide an understanding of how the employee perceives the organization along different dimensions. 

This feedback:

• Is essential to facilitating development and organizational change
• Allows the organization to focus on needs and leverage its strengths
• Informs the organization on which actions will create problems for the employees
• Provides management with employee feedback (both positive and negative) on the internal health of the organization
• Measures the impact of current programs, policies and procedures
• Can be used to motivate employees and improve job satisfaction

Workforce View Survey Benefits

• This survey is used for organizational diagnostics and it gives a clear picture of the “bottlenecks” which need to be addressed with specific efforts and measures
• The results can be used for designing a program for development of specific structures, systems and processes in the company
• It provides information on employee satisfaction in main areas of the corporate life
• It outlines tendencies, shared values and attitudes toward accepted norms and rules
• It improves the ability of the company to react dynamically and adequately in a situation of change
• It sends a message – that the opinion of the employees in the organization is heard
• It identifies potential dangers and provides an opportunity for preventive actions from the management
• It is used in HR audit or as a single tool
• It helps to improve the company’s adaptability and effectiveness in general

The Importance of Brand Awareness

A brand is the meaning behind your company's name, logo, symbols and slogans. Having a unique and memorable brand helps you build brand awareness and create a long-term position in the marketplace. Brand awareness is a measure of how well your brand is known within its target markets.

Although brands and branding are not new ideas, companies are applying them to more diverse settings where the role of branding is becoming increasingly important. Branding is “the process of developing an intended brand identity”.

Employer branding is a relatively new approach toward recruiting and retaining the best possible human talent within a recruiting environment that is becoming increasingly competitive.

It is a targeted, long term strategy to manage the awareness and perceptions of employees, potential employees, and related stakeholders with regards to a particular company. Employer branding has become a top priority for organizations in their quest to win the war for talent. The unprecedented demand for talent accompanied by a shrinking pool poses a challenge for organizations. Good branding attracts prospective candidates' attention and creates a desire to apply to the company.

By creating brand images, employers are struggling to differentiate themselves in both internal and external environment. 'Branding' is a term by itself which gives a taste of innovative and creative possessions. On the same lines, 'Employer Branding' is also very prominent in the Human Resource Management (HRM) field and acts as one of the communication magic tools for acquiring and retaining the talent in this fast changing technological era. The concept of 'employer branding communication' helps the companies to differentiate themselves from the other companies in the field.